Communicating trust in a complex sector
Volta Data Centres Brand / Digital / Print / Environment / Film
Data storage is a rapidly growing market, in which the difference between providers often comes down to geographical location and seemingly impenetrable technical details. An audit of the sector identified the opportunity to position the new brand as one that would communicate trust, expertise and innovation with confidence and without complexity.
This strategy led to the name: Volta suggests fluidity, security and speed. Key messages were developed; photography and information graphics demonstrate these key points of difference without the requirement for technical jargon or cliché. Volta succeeds in communicating a state-of-the-art approach with a simplicity often lacking in this technology-based sector.