Shrewsbury Museum & Art Gallery

We collaborated with Shrewsbury Museum & Art Gallery to help reposition it in the eyes of both locals and tourists, to align with its wider strategic aims – to be more resilient and safeguard the museum’s long-term future. 

With a new focus on families of different ages and plans to modernise the presentation of its collection, we created a visual identity that would be fit for purpose. One that conveys the museum as an outward-facing, exciting and modern cultural destination in the heart of the town centre. The bold and flexible visual language will be applied across signage, online and printed collateral.