Documenting how to be Rude
A “roller coaster 15 years" is how creative duo Rude describe their journey so far. As a celebration of that journey, we named and designed a retrospective publication to document their idiosyncratic and diverse body of work.
The book acts as a detailed and inspiring compendium of their work so far, and has no front or back. Choose one cover and you are invited to start at the beginning and follow Rude from the early days; flip the book over and you'll find their more recent work, much of it for famous clients. The book is now on sale in Urban Outfitters.