Change Awareness Campaign
London Luton Airport Environment / Digital / Campaign
With improvements to the Airport underway, large-scale hoardings became a feature of the terminal – and provided the ideal communication medium to inform passengers how LLA would be changing. The resulting campaign had to be highly flexible and capable of covering multiple applications both indoors and outside.
A series of onomatopoeic headlines summarise the key areas that the £100m redevelopment will impact. The bold supergraphics also act as way-finding, helping passengers flow through the terminal. For those passengers wishing to discover further information, a succinct website was designed. Over timetransforminglla.com will become an important resource on every aspect of the development.