London Luton Airport’s 80^th Anniversary

As brand partners to LLA, we were excited to help celebrate a milestone – their 80^th anniversary, and the end of the building programme that will ensure an improved terminal experience for all passengers. 

To mark this milestone in the airport’s history, we created a campaign that celebrates not only LLA’s heritage but also the bold new direction the brand has taken. It needed to appeal to passengers, staff, press and stakeholders alike. 

The result was an interactive exhibition space, consisting of three bespoke cubes showcasing the brand identity and offering free gifts for the 40,000 daily passengers. A special edition of the airport’s very own Transform newspaper told the story of eight successful decades of aviation, and over 25,000 macarons in LLA’s brand colours provided a tasty treat for those flying off on summer holidays.