Branding the City’s most sophisticated building
Defining a brand strategy for one of the world’s most advanced office buildings required close collaboration with the architects, agents and the team at Heron International. This led to an overarching brand statement: ‘Advanced Business Life Environment’, a reference to the innovation and quality of service at the core of the building.
The marque is a typographic embodiment of the architecture; the stylized ‘E’ represents the unique three-floor office village system. Silver echoes the external steel structure and the vivid and animated colours created by the dichroic print effect suggest the life and energy within. The project involved production of a lavishly produced marketing package, multi-screen interactive presentation, website, environmental graphics for the marketing suite and building signage.