Did you know that if all the pets in the US got together and formed a sovereign nation, it would rank 5th in global meat consumption? This is what inspired Grub Club to create their insect-based, eco-friendly dog treats. In an increasingly crowded pet-care market, they approached us to help strategically position the brand and create a visual and verbal identity which would appeal to British pet parents and their pooches. With insect-based protein a potential solution to the planet’s food crisis, the challenge was to create a brand which educated pet owners on the nutritional and environmental benefits of insect-protein while appearing fun, upbeat, energetic. Full case study to follow.