Grow London

The founders of Grow aimed to create a fair that challenged preconceptions about gardening – inspiring a new audience while engaging green-fingered enthusiasts.

To match this ambition, the visual identity adopts a contemporary aesthetic and colour palette. Photography by Ania Wawrzkowicz showcases the products while expressing the creative essence of the fair. Careful art direction ensured that the resulting imagery could be used on a variety of applications, from the website to invites and outdoor advertising.