Bringing Bangkok to the streets of London
Grab was a thai lunchtime offer with three shops in and around The City. Following significant investment, they approached us to develop a brand personality and system that could be rolled out across London. As lunchtime trading becomes increasingly competitive, we helped them define their core proposition of being a Bangkok café for a western audience and extending their name to Grab Thai.
The result is a visual and verbal system including an extensive photography library, illustrations and product stories that gives them the tools to brand their whole experience including stores, packaging, menus and promotional material.