Dough oil banner

Dough & Oil

It’s Oil I Wanna Dough

After previously owning a successful café in Shrewsbury market, our client had the ambition to develop a new high street chain. Together we defined a concept that would position the restaurant as Shrewsbury’s first urban eatery appealing to a growing population of students, young families and tourists.

The offer is simple; daytime consists of fresh bagels, open sandwiches and coffee, with an evening menu of sourdough pizza, craft beer, wine, and cocktails. On a limited budget we collaborated with interior architects Gundry & Ducker whilst developing a name, bold visual aesthetic, tone of voice and a series of playful characters illustrated by Joe Baglow. Collectively these assets were hand-painted and fly-posted to the exterior and within the restaurant and applied to menus, wine and beer labels, the website and social media.

The result is a playful, contemporary brand that perfectly fits the mood, food and service.

Dough oil 01
Dough oil 02
Dough oil 03
Dough oil 04
Dough oil 05
Dough oil 06
Dough oil 07
Dough oil 08
Dough oil 09
Dough oil 10
Dough oil 11
Dough oil 12
Dough oil 13
Dough oil 14
Dough oil 15
Dough oil 16
Dough oil 20
Dough oil 17
Dough oil 18
Dough oil 19