Home
Header

Cape

Rooted in Cape Town

Cape is a refreshing soft drink whose core ingredient, rooibos, is a plant native to the Western Cape in South Africa.

Unlike many competitors who communicate a generic healthy message, the Cape brand celebrates the feel-good’ Capetonian lifestyle through a vibrant visual language and engaging content that resonates with the target audience of savvy 18 – 30 year-olds. This is best expressed through the colourful illustration on the cans and in a series of films created in collaboration with Sam Robinson. These evocative films perfectly encapsulate the brand spirit, and provide a suite of tailored online content, all of which sits under the brand strapline Rooted in Cape Town’.

We continue to work with Cape to grow the brand.

Cape1
Cape3
Cape4
Cape5
Cape6
Cape7
Cape8
Cape9
Cape10
Cape11