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OVERVIEW

A blank slate for the beauty industry

Driven by revolutionary technology that allows users to create their own nail colours from photos or swatches, Blank is taking power out of the pockets of the beauty industry and putting it back into (and onto) the hands of the people. Our task was to create a brand that could embody this disruptive ethos and appeal to a new generation of digitally savvy beauty consumers. More coming soon…

After a couple of weeks, meetings with ico began to feel like they were an in-house creative team. I believe ico x Blank can outcreate” any competitors in our industry regardless of budget or headcount.