Based in the US, Aeroblend is an airbrush system that enables users to achieve professional quality make-up at home. To coincide with a new product launch, Aeroblend needed to communicate the elevated offer of its system and products (it develops and manufacture all its make-up in-house), and position it in a competitive market. As an online business, this was the opportunity not only to reposition the brand and reconnect with existing customers, but to demystify the application process for new users. We developed a tone of voice that was inclusive and celebrates the benefits of flawless make-up.
Aspects of the visual identity, such as the word marque and chameleon symbol, hint at one of the key benefits of airbrushing – the ability to seamlessly blend colours and effects – whilst the art direction first and foremost celebrates the beautiful skin users of Aeroblend can enjoy.
Clean, contemporary typography and a set of fluid patterns complete the brand assets and are brought to life on custom packaging.