Elevating fans to Founders

West Ham United Print / Digital / Environment / Campaign
West Ham United will now make their historic move to their new ground – the Queen Elizabeth Olympic Park Stadium. Last year we defined an over-arching campaign strategy and creative concept to help the club increase season ticket holders and, importantly, to encourage them to bring other fans with them.

The core idea was simple; everyone who bought a season ticket for 2016/17 would become a 'Founder' of the new stadium. The emotive rallying cry of 'Forge our Future' was proposed to galvanise the fans and communicate the importance of their role in defining a new chapter in the club's history.