Communicating the scope of the offer
Total Office Brand / Print / Digital
After a recent merger with another operator, Total Office needed to communicate a broader offering to their customers. Their proactive team endeavours to help customers with any request – an important point of differentiation.
This core value led to the positioning of 'Totally possible'. By highlighting the initial letters 'to' we created a way to communicate the full service 'from X to Y' – everything from rubber ducks to staplers.
Illustrations of everyday objects juxtaposed with unexpected items demonstrate the scope of this offering. A new marque, uniforms and livery rapidly raised the visibility of the company within a crowded marketplace.