The journey starts here

London Luton Airport Environment
One of the first expressions of the new brand is a large scale photographic installation within the departure and arrivals walkways. Previously they were functional, uninspiring spaces that required a dramatic response to help start to change passengers perception of the airport.

Street photographers from across Europe were asked to respond to the brief 'stories from the street'. Their unexpected images taken from key destinations were combined with large colour panels to create seamless super-graphics.